Hey sunshine lovers! If 30A is calling your name [and honestly, when is it not?!]… you’re in the right place. We’ve made this scenic slice of Florida our home away from home [you can rent our Ro Sham Beaux Rosemary Condo or scoop up a stay at our House of Palms House in Seacrest] and I know it’s been a bit since I’ve shared an updated vacation guide to the Emerald Coast so today I am here to spill all my best kept recommendations—where to eat, shop, chill and soak all the endless sunshine in. From Seaside strolls to Rosemary sunsets, consider this your personal guide to doing 30A right.
I’m breaking it all down by area and location… feel free to meander up and down the beaches because that’s part of the fun, but hoping this will help navigate you to all my favs easily:
places to eat
cowgirl kitchen | This is where casual meets yummy in the best way. Think beachy comfort food, cold margs, and a come-as-you-are vibe that makes it a repeat stop every trip.
la crema tapas | Tapas and chocolate? Yes please! Cozy up at one of the sidewalk tables and order a little of everything—trust me, the chocolate fondue is worth every bite.
havana beach | Talk about a vibe. This rooftop spot brings major views and bold flavors, and their brunch? Don’t sleep on it.
paradis | Date night dreams are made of this place. It’s upscale without feeling stuffy, and the seafood and wine pairings are chef’s kiss.
pescado | If sunset cocktails are your thing [aren’t they everyone’s?], Pescado is your spot. Go for dinner or just apps and drinks—either way, the views steal the show.
playa bowls | Açaí bowls that are almost too pretty to eat… almost. It’s a colorful, feel-good pit stop that hits the spot after a beach walk or morning ride. [my girls could live off of these bowls]
kilwins | Two words: fudge samples. This old-school sweets shop is pure nostalgia, and the ice cream cone stroll around town is basically a Rosemary rite of passage.
amavida coffee | Your go-to for that daily caffeine fix. It’s local, it’s cute, and it totally delivers whether you’re grabbing a quick latte or lingering with your laptop.
charlie’s cafe | Tiny but mighty, Charlie’s is tucked inside the Rosemary Beach Inn and feels like a hidden gem. Grab a breakfast sandwich or pastry and head out to the lawn—it’s the perfect low-key start to the day.
places to shop
Boutique hopping in Rosemary and Inlet Beach? Yes please! Pop into RB Trading Company for all the coastal classics and take-home souvenirs, then head to Disco for bright, trendy finds that bring the fun. Hissyfits and Willow are total musts for fashion-forward pieces, while Patchouli’s brings the spa vibes with luxe skincare and signature scents. Shopping with little ones? Gigi’s Kids is full of adorable styles, and Sugar Shak is basically heaven for sweet treats and souvenirs. Don’t skip Huck + Harlowe for elevated basics, or CK Feed + Supply for a fun mix of home, gifts, and curated essentials with a local twist. And if you need a slow moment, the Hidden Lantern Bookstore is pure magic—quiet, cozy, and packed with beach reads you’ll actually finish…
places to eat
great southern cafe | You can’t do Seaside without a stop at Great Southern! The vibes are lively, the mojitos are legendary, and don’t even think about skipping the Grits à Ya Ya.
bud + alley’s | This spot is basically Seaside royalty. Head up to the rooftop for sunset cocktails and coastal bites—trust me, it’s a whole moment.
pickle’s | It’s giving retro burger joint in the best way. Grab a burger, fries, and a milkshake, then people-watch from a picnic table while you chow down.
nigels | Frozen banana dipped in chocolate with alllll the toppings? Yes please. It’s the cutest little treat stand and a must for an afternoon sweet fix.
barefoot BBQ | Smoky, saucy, and served from a colorful Airstream—what’s not to love?! It’s casual and crazy good, perfect for an easy lunch with a side of mac & cheese.
wild bill’s beach dogs | These dogs are anything but basic. Wagyu beef on a buttered bun with creative toppings? Count me in.uick, delicious bite perfect for a beach day.
dawson’s yogurt | The soft serve here hits different after a hot beach day. Dawson’s is a total throwback in the best way, and the fudge counter is a whole situation.
daytrader tiki bar & restaurant | A tropical escape in the heart of Seaside, Daytrader offers Polynesian-inspired cocktails and dishes in a vibrant, tiki-themed setting. It’s the perfect spot to unwind with a fruity drink + soak in the beach vibes!
black bear bread co | Last but certainly NOT least… cutest coffee spot alert! Whether you’re grabbing a flaky croissant or fueling up with an oat milk latte, it’s the perfect morning stop before hitting the beach.
places to shop
Shopping in Seaside is basically a sport—and we’re here for it. Kick things off at Duckie’s, where toys, trinkets, and quirky gifts make it impossible to leave empty-handed. The Seaside Style and Cabana bring all the coastal chic vibes, while Art of Simple is where home decor dreams come true (plus, their candles = instant add to cart). Modica Market is part old-school grocery, part snack-stop—you’ll want to grab something just for the packaging. Sundog Books is a total gem for flipping through beach reads and local favorites, and Ophelia Swimwear has suits so cute, you’ll want one for every day of the week. Don’t miss ONO Surf Shop for laid-back gear and tees, Amore by the Sea for pretty things you didn’t know you needed, and the cutest new charm + permanent jewelry bar right next to Pickle’s!!
places to eat
george’s | A total gem tucked into dreamy Alys Beach, George’s nails that upscale-but-chill dinner vibe. The front porch dining feels straight out of a movie—just add rosé and seafood.
the citizen | Modern, coastal, and so photogenic, this spot is equal parts chic and delicious. Go for the cocktails, stay for the crudo—and maybe linger a little longer than planned.
raw + juicy | This one’s your go-to for feel-good fuel—think smoothies, juices, and light bites that still hit the spot. Perfect post-beach or after a long bike ride through town.
holiday cafe | Tucked inside the Alys Beach pool club, this café gives off breezy brunch energy with a side of style. It’s exclusive, yes—but if you get the chance, go!
charlie’s donuts | Get there early, because these donuts are legendary. Pillowy, sweet, and served from a vintage trailer—what’s not to love?
o-ku | This sleek newcomer brings modern Japanese vibes right to the heart of Alys. Think sushi, sashimi, and small plates that are as pretty as they are delicious—plus, the interiors are a whole mood.
fonville press market | A coffee spot, wine bar, and market all in one? Yes please. Grab a latte and a pastry, snag a seat under the string lights, and soak up the Alys charm.
places to shop
Shopping in Alys Beach is like walking into a dreamy, beachy Pinterest board. The Barefoot Princess is your go-to for all things Lilly Pulitzer—bright prints, classic pieces, and a little sparkle never hurt. Merit by Willow is tucked away but full of gems (literally)—think fine jewelry and luxe looks that still feel laid-back. Over at MAST, you’ll find the kind of coastal home finds and accessories you’ll want to ship straight to your living room. And the newly reopened Alys Shoppe is better than ever, with chic branded gear, elevated activewear, and gifts you didn’t know you needed. Pro tip: check out Parasol, a newer fave with curated clothing and global accessories that totally fit the Alys vibe.
places to eat
fish out of water | This spot is all about coastal vibes with a touch of elegance. Think fresh seafood, stunning Gulf views, and a relaxed atmosphere that makes every meal feel like a special occasion.
pizza by the sea | Casual, family-friendly + downright delicious! Their creative pies and welcoming atmosphere make it a go-to for a laid-back lunch or dinner.
perfect pig | Southern comfort food at its finest with a little gourmet twist. Whether you’re brunching or dinner-ing, this cozy spot always delivers on flavor and charm.
the wine bar | Need a break from the sun? The Wine Bar has your back. Sip a glass (or a carafe) of wine, nibble on some tasty bites, and soak in the relaxed, chic atmosphere.
gather kitchen and bar | From fresh, local ingredients to a menu that’s both delicious and approachable, Gather is where you’ll want to linger. Perfect for a slow, breezy dinner after a day at the beach.
scratch biscuit kitchen | Southern biscuits with a side of sunshine! Scratch is all about fresh, made-from-scratch biscuits that’ll make your morning feel extra special. Breakfast, lunch, or just a sweet treat—this place is a win.
places to shop
WaterColor might be known for its laid-back luxury, but the shopping? Total gold mine. Beachfolly is the place for beachy gifts, cute coverups, and things you didn’t know you needed until you saw them. Envie is full of those effortlessly chic pieces—flowy dresses, fab accessories, and outfit inspo galore. The WaterColor Store has all your comfy tees, cute hats, and 30A swag covered. Newer fave Indigo is also worth a pop-in for coastal cool girl vibes—think earthy tones, soft fabrics, and style that totally fits the beach scene.
chiringo | Bright, beachy, and totally laid-back—Chiringo is the kind of place you’ll want to hang for hours. Their rooftop views and fresh coastal bites make this Grayton Beach fave a solid go-to for good vibes only.
shunk gulley | This spot is always a party. With live music, breezy Gulf views, and oysters that never disappoint, it’s a classic 30A hangout you’ll keep coming back to.
cafe thirty-a | Date night dreams are made of this Seagrove icon. From martinis to mouthwatering mains, it’s elevated dining without any of the fuss.
amigos 30A | Casual and colorful, Amigos brings the fun with tacos, margaritas, and a side of sunshine. It’s the kind of spot where lunch turns into happy hour realllll quick.
cuvee | Upscale but still totally relaxed—Cuvee is perfect for a fancy-ish dinner with friends or a romantic night out. The menu’s packed with flavor and the vibes are chef’s kiss.
laco | This taco and tequila bar is full of flavor and personality. Bold salsas, fresh margs, and a funky-chic setting? Yes please.
angelina’s | An old-school Italian spot that’s all heart and homemade pasta. Cozy up to a big bowl of spaghetti and a glass of red—it’s giving family dinner energy in the best way.
old florida fish house | A local fave with a little bit of everything—sushi, seafood, live music, and twinkle lights. It’s the kind of place you go for dinner and accidentally stay ‘til closing.
surfing deer | Chic, coastal, and always delish. This Seagrove stunner mixes modern style with fresh, seasonal dishes that hit every time.
vue | The name says it all—sunset views for days and a menu full of fresh-from-the-Gulf goodness. It’s upscale dining with a front row seat to the beach.
the big chill | A total vibe for families, groups, or anyone wanting a little bit of everything. With live music, food trucks, and plenty of space to hang, it’s like 30A’s backyard party.
the donut hole | A breakfast institution that’s been serving up sugar and smiles for years. Whether you’re craving a donut or a full Southern breakfast, this place never misses.
shades | The ultimate come-as-you-are spot for sports, burgers, and a cold drink. It’s casual, fun, and always buzzing with locals and visitors alike.
goatfeathers | Fresh seafood market meets casual dining—Goatfeathers is a must for oysters, crab claws, and a no-frills, all-flavor kind of meal. Bonus: you can grab fresh fish to cook at home too.
things to do
And while the food and shopping alone are enough to fill your vacay agenda, don’t forget the real reason you came—the beach! Be sure you know your access points depending on where you’re staying (trust me, it’s worth checking ahead!). Rent a cruiser from Bamboo Bicycle Company and pedal your way through all the cute stops along 30A. Book a beach bonfire complete with chairs, string lights, s’mores, and speakers—it’s the ultimate coastal nightcap. Looking for more adventure? A boat charter with Florida Boy Adventures makes for the best day on the water. Over at The Big Chill, you’ll find family-friendly fun, like face painting and hair braiding pop-ups, and events galore, while Old Florida Fish House brings the energy with dueling pianos. Don’t miss the outdoor movies, yard games, and live music at the Seaside Amphitheater, or the Saturday farmers markets to grab fresh snacks and local finds.
So there you have it… basically it’s time to go ahead and bookmark this post for future reference because whether you’re going on a girls’ getaway or you’re headed south for a family fun vacation, each of these recommendations fits the bill for the most fabulous destination in Florida! Bottom line? The fun never stops on 30A!! Check out daily events along the scenic highway here. And if you’re looking for bookmark some items on your phone for quick reference, feel free to save these go-to guides by area:
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