Who is ready for their FIRST official sneak peek of all things SUMMER SOLEIL, my all new Summer 2025 collection at Shop Avara??? I’m assuming that is a BIG yes by the excitement I’ve been hearing from many of you on social media! So let’s make your Monday a bit more cheerful, OK??
Melt my heart… the weather is heating up, and this collection is taking it up a notch for sure. Move over, pastels—it’s time to let the bright colors do their thing and bring the heat this season. Inspired by the sun’s warmth and energy, my exclusive new line radiates JOY and INDIVIDUALITY in every single piece. We’ve designed this debut for those who embrace life and live boldly—a celebration of all things summer + sunshine!
So, let’s get the party started and chat all the specifics about the drop:
Set your alarm—it all goes live on Wednesday, May 7th, 2025 at 7 AM CST. And yes, I’m hopping on today to make sure you’re prepped and ready to go when we launch bright and early that morning! Lucky for you, you’ve got a few more days to plan your buy and browse the endless assortment of apparel, accessories, shoes + more.
Let’s start from the TOP and work our way down… think trendy yet tasteful shirts, tanks and tops that stand out for all your special events and occasions—but still feel easy and effortless for everyday wear. Keeping you calm, cool and collected all summer long! It’s always hard for me to pick favorites, but if I had to narrow it down to just a few, the Kathleen, Sidney, Celeste, and Gloria definitely top my list!
Dress obsessed… you know it’s my easy breezy outfit option for warm weather. Throw it on and walk out the door looking + feeling your best with a one and done winner! Everyday midis and maxis come in lots of your favorite bold hues. You’ll also find fantastically special minis made for summer socials and soirées—so many of them packed with picture-perfect details. These are uniquely special and exclusive designs you won’t find anywhere else… yes please! A few dresses that have my heart include the Jaylan, Sophia, Debbie, Katherine and Jaiden = total instant classics in happy hues.
OK ladies, let’s talk anything-but-basic bottoms: the cutest white bubble-hem skirt you ever did see, and of course, striped shorts with scalloped details—must-have cuteness for summer! And then there’s my favorite statement style of all time: the sets worth swooning over. Each time we debut a set, it seems to be a clear customer favorite—and I couldn’t agree more. Made for mixing and matching while also looking super chic and perfectly polished, both are absolutely breathtaking in person… and yes, I vote for both!
Ready to take note of all the extras??? The outfit finishers and fabulous accessories that pull together your entire look and make it stand out in the most special way… wonderfully woven bags + colorful earrings that pack a punch without breaking the bank and of course = the summer sunglasses you’ll never want to leave home without! These add-ons finish off a head-to-toe Shop Avara look and my top picks include the Corinna + Judith Bags, Eleanor + Skye Earrings, Chloe + Joni Sunglasses and the Arabella Wedges + Mae Heels.
Whew! If you made it this far, JOB WELL DONE. I feel like the last time we shared the full Plan Your Buy before launch, it really helped so many of you easily locate your most sought-after finds and made launch day go super smoothly—so I hope this helps you do just that all over again!
Less than two days to go until the big day, and I just LOVE building the buzz around these collaborations I’m lucky enough to call mine [and seeing which pieces turn out to be fan favorites + instant best sellers]. I’ll be sharing more over on socials, so be sure to follow the fun on IG to stay up to date—plus, head over to my Instagram so you can enter to win HALF OF MY ENTIRE COLLECTION! More sneaks to come, I assure you of that 😉 See you soon! OXOX
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