No need for the hump day blues friends… because it’s LAUNCH DAY and my latest [and dare I say greatest] debut with Shop Avara, Summer Soleil, is live! This all new drop evokes all the things I love about summer: so get ready for one chic season of style my friends + fans.

This go-around, we’ve crafted a world of vibrant prints, bold silhouettes & joyful colorways that bring the excitement to everyday AND all the fun fabulous events summer headed your way! I’m SO excited to bring you this all new drop… it’s inspired by the sun’s warmth + energy and this exclusive new line incorporates your unique individuality in every piece. It’s a full-on celebration of my favorite season… and I can promise you, you’re going to adore each + every look.

So grab your sunnies and join us as we shine together in the biggest way possible — welcome to Summer Soleil, where summer never ends, and you’ll feel like a million bucks every time you strut your street style, all without breaking the bank. As always, use NATASHA15 for 15% off anything + everything at Shop Avara! Here’s what to pack, your vacation starts now:

top notch tanks + tops

The Judith Top [small-large] | $40

Say hello to your new go-to casual popover for a preppy pop of fun… The Judith Top brings the essence of easy everyday styling with an all-over solid coral colorway with fluttery statement sleeves and sweet crochet that feels super fresh + light for warm weather. Pair it with your favorite denim shorts or a flirty skirt for a look that’s effortlessly cute and summer-ready! And of course the price of $40 makes it a standout shirt that fits into budget this season. [wearing size small/runs TTS]

The Gloria Top [small-large] | $45

Polka dots + puff sleeves = a match made in heaven! Not only is it crafted in my favorite neutral AKA navy but it’s feminine and flirty and gives a bit of edge to your everyday style. The Gloria Top was made for all your warm-weather plans — from patio brunches to sunset strolls and you know the scalloped collar detail + button front accent is just icing on the cake! [wearing size small, runs TTS]

The Kinsey Sweater [small-large] | $62

Red, white, + ready for all the summer soirees! My all new Kinsey Sweater is an open-woven, crochet cutie that’s a top notch knit for backyard BBQs, casual cool nights and everything in between. With its tiered sleeves and contrasting stripe trim, all-American cool girl style and cropped silhouette, it’s perfect to throw on with your favorite denim and you’re instantly in the summer spirit! [wearing size small, runs TTS]

The Sasha Top [xsmall-large] | $40

Now you know I am always into all things colorful, BUT even I can agree that neutrals play a necessary part in my summer style. It’s time to say yes to this chic and easy cropped tank = all over crochet patterns plus a square neckline and bottom lace trim make this a winning woven wonder that is sophisticated and chic. Not only is it made for dressing up for your go-to denim cutoffs, but it pairs perfectly with white denim and heeled sandals for a standout nighttime ensemble! [wearing XS, runs TTS]

The Bella Top [small-large] | $57

Blockprint + oh so beautiful, this Bella Top exudes everything I love about summer — playful ruffles, a fun all-over floral print and a silhouette that keeps you cool while looking oh-so-cute with its pleated bodice and easy throw on and go styling. Take it for a spin when you’re eating brunch with the girlies or take it on your next trip… it’s absolutely an add to cart moment! [wearing size small, runs TTS]

The Becky Top [xsmall-xxxlarge] | $66

You know if this Tennessee girl is designing a collection, there is a 100% chance there is going to be something special and OH SO ORANGE in the lineup. Light, airy and totally effortless — The Becky Blouse is made for those summer days when you want to look cute without even trying. We based this exclusive design on one of Shop Avara’s best selling dresses of all time, but took it down to a top for even more wearability. The textured fabric + tie sleeve details make it a sure winner [just liked my beloved VOLS] and of course I created this cuteness with an empire silhouette and babydoll fit = great for wearing NOW and well into early fall with those hot football games on the docket! [wearing XS, runs TTS]

The Celeste Top [xsmall-xxxlarge] | $71

Take note ladies… I think this is going to be a BEST SELLER from this drop! I am THRILLED with how this exclusive design turned out = I knew I wanted to incorporate a stellar stripe statement shirt with this collection and I think it’s safe to say we nailed this one perfectly. All the colors of summer in one seriously happy top… puff sleeves plus a popover bodice with classic v-neck styling and scallop accents?? It’s a total swoon kind of moment. You’ll be reaching for this one on repeat and I am so happy we could craft it in extended sizing for everyone to enjoy! [wearing XS, runs TTS]

The Sidney Top [xsmall-xxxlarge] | $62

If summer had a signature top, Sidney would absolutely be it! Bright, bold and brimming with personality, this playful print of all-over mosaics is pure sunshine in a shirt and a must-have from my drop. Oversized statement sleeves with a light cotton fabrication and a slightly shorter silhouette make this ideal for everyday, but also totally appropriate for dressing up date night as well. [wearing XS, runs TTS]

The Kathleen Top [xsmall-xxxlarge] | $62

Think picnic chic with this classic gingham, but made for color lovers like me who want to take it up a notch! The Kathleen Top gives major pink + red energy [my fav color combo = duh!] with its check print design and adorable keyhole neckline detail. Lightweight and easy to wear, it’s the perfect pick for every sun-filled Saturday full of shopping and styling on your calendar. [wearing XS, runs TTS]

The Elodie Top [small-large] | $54

The Elodie Top is an easy yes for summer = crisp, clean, and so versatile. With its square neckline, boxy shape, and slightly cropped length, it’s the kind of basic that feels anything but boring. Pair it with shorts, denim, or a flowy skirt—it goes with just about everything! [wearing XS, runs TTS]

sundress season has arrived… the dresses

The Bella Dress [small-large] | $79

So nice we did it twice… for those of you who may not need the beautiful blockprint in a top, we think you need to take note of the mini must-have of the season = introducing the Bella Dress. Flirty, feminine and full of summer charm, with its sweet self tie bow belt, fluttery sleeves and button front styling, it’s the throw-on-and-go style that works for everything from a casual al fresco dinner to dancing under the stars. [wearing size small, runs TTS]

The Jaiden Dress [xsmall-xlarge] | $66

Forever in a pink state of mind… it’s officially a HOT PINK SUMMER and this short drop waist bubble hem mini brings all the heat with this mic drop kind of dress that will wow everyone when you walk into a room! It’s simple, yet chic and bright with wide straps and that square neckline I can never say no to. Picture perfect pleating plus a simple fabrication make it an instant favorite for me! [wearing XS, runs TTS]

The Jayla Dress [xsmall-xlarge] $95

Too hot to handle… you know I’m all about statement stripes and this one is absolutely one of my most favorite designs I’ve done to date. Dramatic sleeves with full fabric covered button front details in my most-beloved color combination of all time = everyone will be asking “where did you get that?”. Perfect for parties, weekend getaways or when you need an instant energy boost for summer!! [wearing XS, runs TTS]

The Taran Dress [xsmall-xxxlarge] | $74

Time to get nauty this summer… bold stripes with a cobalt colorblock and a midi that everyone will adore?? The dress you’ll want to wear everyday got a fab makeover just in time for seasonal styling. Dress it down with casual sandal slides or sneakers, or go dressy with strappy heels—this easy, one-and-done outfit is the definition of endless styling made simple. Comfy, flattering for all with it’s a-line silhouette and cotton fabrication = it’s a YES! [wearing XS, runs TTS]

The Suzanna Romper [xsmall-xlarge] | $66

Romper season has officially arrived… a true one-and-done and ready-for-fun outfit everyone can agree on! Retro vibes shine through with the turquoise and ivory palette in a whimsical print = nothing else needs to be said. It’s giving effortless beach energy with a flowy, flattering silhouette that’s as comfy as it is cute. Perfect for lazy lunches by the water and heading straight to happy hour. The Suzanna Romper brings all the coastal cool with that easy, breezy vibe we’re all craving. [wearing XS, runs TTS]

The Debbie Dress [xsmall-xlarge] | $66

Natasha and the technicolor mini dress = a bold way to do bright vertical stripes for summer, while keeping things fresh and festive. This one fits the bill for SO many seasonal shindigs coming up on the calendar! Not only is this mini playful and punchy—made for long summer days and spontaneous nights out—but I love the splash it makes the moment you walk out the door. The fit and flare gives the illusion of all things hourglass, and this playful water palette screams designer look for less. [wearing XS, runs TTS]

The Lettie Dress [xsmall-xlarge] | $71

Bold lines and bright days… another way to wear stripes for summer is this fabulously feminine frock crafted of super soft + lightweight fabrication so you can style all through the season without breaking a sweat! A total transformation by way of this tiered mini, I absolutely adore the self tie belt for making it a little more fitted = plus the double stacked sleeve accent and statement stripes gives you greatness in lines made for sunshine. [wearing XS, runs TTS]

The Sophia Dress [xsmall-xlarge] | $105

When something you create is SO special you have to bring it back for round two… long time Avaraistas, this one is for you! Last summer, we brought you this iconic tiered midi in a pink and red colorway and you sold it out so quickly, we decided it needed another moment, but in blue. We are blocking out the ordinary and showing you how to live boldly = scallop accents all over, thick bow tie straps to add some instant fun + fancy and a silhouette made for twirling through summer in style! [wearing XS, runs TTS]

The Charlotte Dress [xsmall-xxxlarge] | $74

Say hello to your new everyday favorite popover pretty in purple! Yes, me… the person who used to say no to all things lavender + orchid, designed a purple dress for this summer debut = who says you can’t change your stripes?? The Charlotte Dress has a soft shape with oversized statement sleeves and easy breezy movement — think casual cool with just enough flair to feel special. You’ll want to serve this sundress look over and over again!! [wearing XS, runs TTS]

The Chloe Dress [xsmall-xlarge] | $74

It’s high time for FIREWORKS and this versatile + vivid red-and-blue pretty just screams all things independence! Flattering flutter sleeves with an all new style of silhouette makes this something you’ll want to put your out-of-office on for. It’ll be your go-to for popsicles, parades and all your upcoming party plans where you need to bring the heat! [runs TTS, wearing XS]

The Alysia Dress [xsmall – xlarge] | $83

I’m in a vacation state of mind and you will be too with this GORGEOUS + GLAM maxi!!! You won’t need to wonder what to pack when you add this beauty to your cart… the days are getting longer, which means your dress obsessions should too! All over exaggerated florals in hues of pink + red ensure your days will be cheerful and packed full of color with this floor length find. A summer solstice statement all on its own with tie straps, side pockets and a classically cool a-line silhouette. [runs TTS, wearing XS]

The Polly Dress [xsmall-xlarge] | $88

Your picture perfect paradise of color awaits — remember this beauty?? If you were lucky enough to snag the top version of the Polly back in my spring collection you know how stunning this embroidered beauty is. If not, it’s time to take it up in the mini dress version! This lightweight cotton voile vacation essential brings the charm with all over florals and subtle ruffled red details. A flattering v-neck, tassel tie accents + tiered mini styling make her ideal for warm-weather wandering! [wearing XS, runs TTS]

The Wallis Dress [xsmall-xlarge] | $74

Retro-chic meets sweet summer style in the nautical navy + gorgeously green colorblock moment that is the all new Wallis Dress. We designed this exclusive English Factory favorite with two of my all-time fav hues: emerald green + navy blue for one idyllic summer styling session. With a fitted bodice, contrast hem, and square neckline, this one’s a stunner for sunset drinks or market mornings. [wearing XS, runs TTS]

The Katherine Dress [xsmall-xlarge] | $95

Because we all know EVERYTHING is better with a bow on it… we constructed this solid stunner in my favorite neutral thats anything but boring. A tiered midi silhouette made for summer with its lightweight fabrication, functioning side pockets for storing trinkets + treasures and of course the fun tie accent to give it a little more architectural interest = basically it’s your new favorite for escaping town all summer long! From beach weddings to dinner al fresco, the Katherine Dress is sure to be your summer MVP. [wearing XS, runs TTS]

The Scottie Dress [xsmall-xlarge] | $79

Just add SPF!!!! Stripes by way of the easiest + most effortless look you’ll see all season. Vivid brights get an elevated style update with the Scottie Dress! It mixes rich berry + citrus tones that’ll have you squeezing the goodness out of everything summer solstice for a bold take on a warm-weather maxi. Adjustable straps and a breezy flow make this sunshine-ready perfection. [wearing XS, runs TTS]

The Brooks Dress [xsmall-xlarge] | $79

For the love of ALL THINGS COLOR.. cue the tropics with this flirty + fun peplum style sundress. It brings the party to any occasion with its all over ruffle accents and tiered creative design. The most vibrant print that exudes endless summer evening date nights, too! She’s made for twirling AND turning heads without breaking your budget so you can add on the coordinating accessories as well. [wearing XS, runs TTS]

boldly step into summer with these bottoms

The Aliyah Skirt [xsmall-xlarge] | $54

Skirt alert!!! Floating through summer in style with this easy on and off balloon hem mini! Talk about some instant drama, this anything but basic bottom will top your list all season long… it gives cottage core vibes in a classic white palette, perfect for pairing with your go-to bodysuit or keeping it more casual with a simple t-shirt and sneakers. [wearing XS, runs TTS]

The Lindsey Shorts pink [xsmall-xlarge] | $66

You fell HARD for the Kasey Pants we crafted for spring flings, so we thought why not do it again but in a shorter silhouette for summer??? Say hello to these bright and bold striped paperbag waist shorts… pink + coral = one dynamic duo. You’re sure to get all the looks this summer with these scalloped statement shorts!! Easy to dress up for a lounge-by-the-pool look or take it up a notch with stacked wedges and dressy tank, too. [wearing XS, runs TTS]

a season full of statement sets

The Goldie Top [xsmall-xlarge] | $54 + The Goldie Pants [xsmall-xlarge] | $71

Hello again, retro refined + cool girl vibes! If there was one head to toe look that literally swept me off my feet when I finally saw it in real life, it was this one. It’s iconically cool with its all over majorly mod print and I am even more thrilled because I designed this cuteness myself. Past meets present with this mix and match set that’s more like wearable art. Get ready to turn heads and get asked all the questions on where you got this winning duo! [wearing XS, runs TTS]

The Lindsey Top [xsmall-xxxlarge] | $66 + The Lindsey Shorts [xsmall-xlarge] | $56

Hello poolside perfection… bringing you all the aqua h20 vibes with these bold stripes that’ll sweep you away! A swingy style tank with pleated bow straps that’ll help you beat the summer heat… then add on the coordinating scallop + stripe shorts and you have a complete set for a stellar seasonal OOTD. Extra cute as a set of course, BUT also just as fun when worn on their own as well! [wearing XS, runs TTS]

all new bags: the fabulous finishers

The Judith Bag | $74

On the hunt for a perfectly structured tote for transporting all your summer essentials?? This is it! Say hello to your new best friend… toss it all inside to keep it safe +secure, this everyday bag does it all… use it as a beach bag, travel tote or everyday satchel, it’s the bag that goes with everything!

The Daniela Bag | $62

Say hello to the ultimate summer statement bag! This woven cutie in the freshest shade of orange is bringing all the fun, all the charm, and all the “where did you get that?” moments. The structured shape makes it effortlessly stylish, while the textured raffia keeps things feeling playful. Whether you’re headed to brunch, the farmer’s market, or just out and about, this bag is the perfect pop of color to brighten up any look. And of course style it up with any of the printed Avara scarves for even more flair for your fashion.

The Marisol Bag | $49

Cool and classic gets a fab new update by way of this gorgeous rattan navy mini bag! The Marisol brings structured style to your days in a woven fabrication with a chunky gold + navy chain strap. Whether you’re heading out for dinner or dressing up your denim, this one’s serving looks this summer. It’s the perfect size to stash your essentials while still making a savvy summer statement!

The Corinna Bag | $74

Shell yeah!! Coastal vibes get even cuter when you bring this wicker wonder to the table.. a coastal essential for all you heading to the beach this summer = super chic and on theme, it’s made for sundress season. The pearl strap accent adds a sweet twist to this neutral accessory that pairs with literally everything. Lightweight yet eye-catching, it’s ready to join you from beach strolls to sunset dinners!!

outfit extras | earrings + sunnies + shoes

As many of my fav fashion icons have said time and time again, accessories are the exclamation point to an outfit, which is why you’ll never see me leaving home without some fun + fab finishing touches. Bring out your own unique personality and pizazz with these essentials:

To highlight just a few from the collection, starting with earrings because a little pop of fun by way of these baubles will help complete your look: The Gwen Earrings [$18] are a pearly, polished hoop moment that feel feminine but still cool. The Kelley Earrings [$15] bring a tiny playful pop of tangerine, while the Skye Earrings [$15] are bold in bright cobalt and full of fun texture. For sunnies [which you know I never leave home without], you can’t go wrong with any of these picks: the Billie Sunglasses [$40] are a classic oversized tortoise frame, the Chloe Sunglasses [$40] style gives vintage aviator vibes, and the Joni Sunglasses [$35] pair are funky and fabulous with their geometric shape. And don’t miss the shoes! The Cassie Sandal [$62] is your new everyday go-to-easy to slide on, with a thick gold chain that adds major style. And the Mae Heels [$74] Raffia platforms with a big bow and even bigger personality!! The Arabella Wedges [$74] will be your easiest yet elevated shoe staple all season long and topping things off with, last but not least, the fabulously neutral Monroe Heels [$49]. Get to shopping ladies, these sweet little accessories are a sure sellout.

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