Getting back to business this Monday morning in a very fun way! If you’ve been around here for any amount of time, you know I have a big heart for supporting all the small shops—especially when they’re built by women who are chasing big dreams and creating magic along the way. And I’m lucky enough to get to share them with each of you, which has been a big pillar of my social media community since I launched Hello Happiness more than 17 years ago.
That’s exactly what drew me to Ivy City Co. A brand founded by moms, run by women, and fueled by a mission to help every gal feel confident, beautiful and seen = absolutely YES. They’re not just designing clothes—they’re building a community, one thoughtful detail and matching moment at a time. And let me tell you… it’s a brand that lives up to the hype!
Let’s talk about the Palmer Dress in Peach Blossom… it’s giving all the feminine, feel-good vibes and I couldn’t love it more with its fresh summer inspired print! Ivy City Co. totally nailed the details with this one—from the sweet smocked bodice and square neckline to the ric-rac edge and breezy midi silhouette we can all agree on, I think it’s citrusy sweet in all the best ways. The print is playful without being too loud, and it’s just one of those dresses that makes you feel instantly put together. Plus at under $150, it’s a versatile piece you can take from day to night, everyday to event worthy as well.
Adjustable straps offer the perfect fit, while an empire waist and hidden pockets meet both function and grace [two things you know I can’t live without]. The smocked back stretches to embrace your form and is one of my most recent favorite additions to call out because us ladies want comfort AND cuteness all in one. Because when life is sweet, your dress should be too.
I paired it with a pop of green for a fun little twist (this Laura Bag is such a standout with its woven detail and bold gold hardware!) and added my go-to Dolly Leather Platforms for a bit of height. Easy, comfortable, and perfect for all the summer things—whether it’s brunch with girlfriends, a backyard party, or just soaking up some sunshine in style.
If you’re swooning over the Palmer Dress like I am, just wait until you see the rest of Ivy City Co.’s latest lineup! It’s full of twirl-worthy, summer-ready styles that bring the charm in a big way. I’ve got my eye on the Raynm Blockprint Dress with that pale pink swoon worthy silhouette —those puff sleeves and smocked bodice are too good—and the colorful Hattie Dress is giving fresh-picked perfection in a bold print everyone will adore. And don’t even get me started on the Camilla Citrus Dress… bold, fun, and just plain happy. Go peek at the full collection of new arrivals and get ready to fall in love with every. single. one.
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