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top 10 amazon best sellers of 2025

fashion + beauty

December 31, 2025

So… yesterday we started our 2025 recap with the Top 10 Most Read Blog Posts and now we are moving down the line to everything you adore from Amazon!!!

This time, we are checking out the best of the best when it comes to Amazon Favorites + Amazon Best Sellers… those essential buys we all love and keep coming back to our cart for! From cozy seasonal must-haves to beauty staples and everyday wardrobe favs, these are the products I personally love, use and have recommended throughout the year = and you all clearly love them, too because they made this list. Whether this list helps you shop post-holiday gifts you may not have opened on Christmas, help to refresh your daily routine, or just treat yourself because it’s one of those days, I promise these picks are tried, tested and truly worth it.

ten. rechargeable hand warmers

Winter called [especially as of right now here in Music City!!] and these little rechargeable hand warmers answered! I shared these on stories back when the temps dropped, and you all loved how compact and effective they are for chilly mornings, outdoor walks, football games and even travel [you best believe these were a necessity in NYC]. They have multiple heat settings and last for hours — perfect for slipping into pockets or gloves when the weather turns cold and my girls LOVE them! P.S. they are wonderful for taking along on those chilly morning walks with your furry friends, too.

nine. retro amazon sunglasses

No surprise here… these sunnies were truly one of my most worn accessories of the year and quickly became my favorite Krewe look-for-less. They have that elevated, classic feel that instantly pulls an outfit together — without the designer price tag because they are under $40 and come in four different colorways. I shared these over on Instagram early in the season and you all grabbed them fast, making them one of those pieces that proves you don’t have to splurge to get a really good, timeless accessory.

eight. ruffle crew socks

Moving right along to something for all the tweens, teens and adults alike… these little ruffle socks became a favorite in our house = especially for my girls! They are the perfect pairing with sneakers, Uggs and honestly just make everyday outfits feel a little cuter without even trying. Plus the under $10 price tag for five pair make them an everyday essential that are basically free. I’ve shared these so many times because they’re one of those small details that completely changes the vibe of an outfit… and they always sell out for a reason. P.S. they come in lots of different colorways now, too!

seven. anastasia darkside eye liner

Just trust me on this one… it’s basically the BEST eyeliner you’ll ever find! This liner has been a true go-to for me for years I’ve shared it over and over again [and continue to purchase repeatedly] because it simply does not disappoint. It glides on easily, gives the prettiest definition to your lash line, and actually stays put all day with zero rubbing and smudging— which makes it one of those beauty staples I always repurchase and always recommend. At under $20, it’s one you’ll want to stock up on now!

six. contouring + tightening chin masks

One of MY personal favorites that has topped the list for a very long time in terms of Amazon favorites are these contouring, tightening and defining chin masks… simply put, I never leave home without them! They are a constant in my carry-on especially when I have a big event and/or photoshoot coming up and want to look less puffy and a bit more snatched [if you know you know]… stock up on the 25 pack to get the best bang for your buck! All it requires is 30 minutes for these hydrating collagen masks to work their magic. A great gift to give for the self bare + beauty lover, too.

five. levi’s 94 wide baggy jeans

You know this gal is EXTREMELY picky when it comes to her denim and these my friends are a BIG WINNER for 2025… I have to say, these baggy jeans were everywhere this year! The ’90s vibe pairs perfectly with sneakers or sandals, and they feel like a cool, effortless staple for literally every season. These are the pair I reach for when I want casual but chic in one outfit. They run TTS, are a true denim [no stretch] and right now they are on sale for just $55 in a ton of rinses and washes = they can’t be beat!

four. flat strappy sandals

These are one of my favorite designer look-for-less finds = and yes, I actually took this exact pair with me to Italy! They’re comfortable enough for long walking days, BUT still chic enough to wear with dresses, skirts, sets and denim alike. The designer pair is well over $300, but this version is under $50 and come in a ton of colors [so good I have them in brown, black and chocolate and now I think I need the red, too]... and they’re one of those shoes you can pack once and wear on repeat, which automatically earns a permanent spot in my travel suitcase because of the lightweight versatility!

three. medicube overnight collage mask

Skincare Sunday just got a lot more luxurious! Trust me, once you try this peel off mask you’ll be hooked just like the rest of us… this overnight collagen-boosting mask has been a beauty favorite — you apply it before bed and wake up with hydrated, plump, glass-like skin and yes it’s gone viral SO many times!! It’s been on Amazon best-seller lists and in my self-care recs all year long and I even grabbed it for the girls’ stocking this year so they will stop stealing mine!

two. clean skin club towels

Another self care essential??? These amazing facial cleansing cloths. I started subscribing to them this year and it’s safe to say all these ladies in my house love them SO much… they take the daily dirt + makeup away easily, but are sensitive for the skin = great for gentle exfoliation and maintaining healthy skin too! No more bacteria and germs from using the same washcloth day in and day out.

one. amika extended perk-up dry shampoo

Taking the #1 spot with your votes [and totally mine as well] is this holy grail dry shampoo. It revives hair super fast, adds volume without that chalky feel, and has been my go-to on days I skip washes but still want style. You all have loved it too — it’s consistently one of the most-shopped beauty items on Amazon. it removes the oil flawlessly, while still giving my hair texture at the same time. The scent is fresh and not overpowering… so good it’s almost better than freshly washed hair days in my book!

Ready for a few more honorable mentions worth noting??

A few more Amazon favs that were right on the edge of making the top ten but still deserve a spotlight: the Makeup Brush Cleaner is my secret to keeping brushes fresh without the hassle and Rembrandt Whitening Toothpaste is my go-to for keeping my smile bright. I also constantly reach for IGK Good Behavior Spray on humid days to smooth frizz and add shine and this Pill Organizer with Labels has been one of those simple little life upgrades that keeps everyone’s vitamins and daily routines organized and stress-free. P.S. and we can never NOT include the world’s best faux glow = the Loving Tan 2-Hour Express Mousse!

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2025 favs

where I shop

shop my instagram

read more

colorful life + style blogger | native nashvillian | wife and mom to two darling little ladies | bringing you all the happy you can handle

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