Summer just got a lot BOLDER… sun-drenched days with a chilled spritz in hand and a new warm weather wardrobe that feels as refreshing as the season itself— SUMMER SPRITZ with Shop Avara has arrived!! Easy breezy silhouettes we all adore, playful prints designed for you and your best life in mind and of course colors that POP like a citrus splash against the golden hour light… less about overthinking your attire and more about ease + effervescent energy.

You know I am forever living in a sunshine state of mind + this launch is truly a love letter to summer = where every piece feels like a little burst of happiness. When I started dreaming up this collection with Avara way back in March 2025, I kept coming back to that carefree, glowing feeling of summer days—happy hour rendezvous, beachy dinners, spontaneous getaways, and outfits that make you feel so good the second you put them on. So if you’re ready for that warm-weather refresh… it’s officially go time and we are LIVE = so shop away, add to cart, and bring home the newness just in time to start building out your best summer plans and itineraries, too.

And P.S. just because AVARA wants to sweeten the deal = my personal discount code NATASHA15 has been reset and it’s ready for you to shop + save 15% on the entire collection!! Let’s drill down to the details and get to the good stuff…

trendsetting tops

Peyton Pink Floral Print Top | Sizes XS to XXXL | $78

AVARA EXCLUSIVE | Floral fever in a BRIGHT summer palette… hands down happiness!! Breaking all the rules with this bubbly + bold beauty = dropped shoulder detail in a puff sleeve that says chic… it’s an instant classic for those of us who love to pack a punch in our summer ensemble. [runs TTS/wearing XS]

Tara Pink Embroidered Top | Sizes XS to XXXL | $88

You know I cannot say no to cotton candy pink and all over embroidery = floral gets a modern update with this contemporary classic made for warm weather. Crisp cotton poplin in a picture perfect silhouette = it’s a summer staple all on its own in a slightly shorter bodice! [wearing XS, runs TTS]

White Woven Overlay Tank Top | Sizes XS to XXXL | $78

One of MY personal picks that I know you’re going to ADORE… crochet overlay in a boxy fit blouse = summer style done right! The neutral color palette makes it super versatile and one you’ll reach for day after day because of its simple + sassy silhouette. [runs TTS, wearing XS]

Orange Peplum Top | Sizes XS to XXXL | $78

AVARA EXCLUSIVE | Summer spritzing is on my mind and it will be for you as well with this peplum pretty.. and yes for us VOLS fans it’ll carry us into football season, too… I’m always thinking ahead! A fun bowtie bodice with empire styling, puff sleeves and a flattering a-line silhouette make this orange crush top anything but basic. [wearing XS/ runs TTS]

White Crochet Collar Top | Sizes XS to XXXL | $78

AVARA EXCLUSIVE | A fabric that gives the ultimate in vacay vibes is this crochet collar accent top that brings a little party wherever you go! The button detail gets even better because of the pop of color that stands out for summer + makes this work-appropriate cuteness even more special. [wearing XS, run TTS]

Maisy Red Tank Top | Sizes XS to XXXL | $74

AVARA EXCLUSIVE | A color combo I can NEVER get enough of?? Red and pink please! This scallop sweetness exudes all the wonder and excitement that warm weather brings. A slightly shorter style that brings all the feminine accents = scallops, embroidery and a burst of happy + bright = cue the popsicles and the fireworks baby because it’s a must-have! [wearing XS, runs TTS]

Pink Dot Peplum Tank Top | Sizes XS to XXXL | $84

AVARA EXCLUSIVE | Polka dots = a timeless print that’s been reimagined for summer in the cutest and most preppy way possible! It’s giving retro with a splash of summer with this peplum favorite… rounded neck plus a woven fabric that says fun in the sun. A little polka, a little pop, a lot of spritz! [wearing XS, runs TTS]

Estella Pink Stripe Vest | Sizes XS to XL | $84

A sweater vest for summer?? It’s BERRY cute for a bit more chic when you’re looking for a simple everyday ensemble that carries you into your favorite days ahead! A woven knit with contrasting stripes and gold accent buttons and whipped stitching detail = a win for all of us pink lovers. [wearing XS, runs TTS]

White Striped Knit Tank Top | Sizes XS to XL | $68

Bold in black… the stripes do the talking in this super soft sweater style tank! Cozy yet breathable, it’s perfect for chilly nights at the beach and/or keeping it casual on the daily. A great neutral worth knowing about with its longer length fit, soft fabrication and effortless throw-on-and-go vibe. [wearing XS, runs TTS]

White Floral Top by THML | Sizes XS to L | $94

THML lovers take note… this beautiful blouse has your name written all over it!! A simple, yet classic and elevated take on a floral with its larger than life blockprint pattern. It’s giving floral fever in the best way possible = accent stitching to make it even more memorable for the ultimate summer OOTD! [wearing XS, runs TTS]

dreamy dresses

Margot Stripe Maxi Dress | Sizes XS to XXXL | $112

AVARA EXCLUSIVE | Say it with stripes but in a fun and unique way with this gorgeous + bold maxi dress… a total summer style crush that makes it a winning look for every event on your calendar. Super stylish with a sweet a-line silhouette + beautiful bow accents that adorn it perfectly = sets the stage for fun and fabulousness in the best way possible! [wearing XS, runs TTS]

Caroline Scallop Short Dress | Sizes XS to XXXL | $88

A mix of all the shades of the sea… perfect for a summer escape!! Kelly green and a total turquoise moment made possible by a statement mini = that’s a total summer score. The greatest throw on and go dress with scallop bodice accents in all the right colors for warm weather play! [wearing XS, runs TTS]

Ruth Pink Floral Short Dress | Sizes XS to XXXL | $108

AVARA EXCLUSIVE | You know I am not one to play favs… but this fun + flirty number exudes SWEET sophistication in a happy hued color palette for all the summer soirees + events on the horizon. Wedding guest dress?? CHECK! Summer style for a fun ladies luncheon?? YEP! It’s that one-and-done versatility that makes this my ultimate pick from this debut [+ I hope it is for you, too]. [wearing XS, runs TTS]

Pink Striped Midi Dress | Sizes XS to XXXL | $88

AVARA EXCLUSIVE | Nothing says summer spritz quite like this party in a dress! Reimagined from one of my best-selling styles we’ve debuted previously, this screams easy peasy but in the best way possible… lightweight + easy breezy and great for everyday wear, it’s casual and cute all in one! [wearing XS, runs TTS]

Pink Polka Dot Midi Dress | Sizes XS to XXXL | $108

AVARA EXCLUSIVE | Seeing spots this summer and loving every second! We loved the print SO much we decided to offer it in both a statement style tank AND a gorgeous midi-length dress obsession. A classic print with a playful twist = this dress is a stylish statement all on its own with its lightweight fabrication, flowy silhouette and its effortlessly dotted, endlessly chic shape! [wearing XS, runs TTS]

Kaia White Scalloped Dress | Sizes XS to XXXL | $98

AVARA EXCLUSIVE | Long time Avaristas, you’re going to get giddy with this scalloped mini hitting the shelves just in time for summer. A super soft denim creation with feminine details galore, it’s giving greatness in a little white dress = exposed button front detail + enlarged collar accents… there is simply nothing this dress can’t do! [wearing XS, runs TTS]

Tatum Blue Colorblock Mini | Sizes XS to XXXL | $88

AVARA EXCLUSIVE | The most fabulous colorblock mini you ever did see… a little cutout cuteness for playfulness in a tiered short style is giving vacay vibes for warm weather destinations this summer! Crisp cotton poplin so it’s lightweight, versatile and a trendy take on baby blues. [wearing XS, runs TTS]

Rowen Multi Print Mini | Sizes XS to XXXL | $88

AVARA EXCLUSIVE | Paisley print gets an elevated update with this smocked sunshine slip on and go sundress. An empire silhouette with a GORGEOUS earthy color palette, the Rowen features a lightly lined bodice that feels perfect for everyday, yet fancy for a date night, too. [wearing XS, runs TTS]

Ella Red Scalloped Dress | Sizes XS to XXXL | $78

AVARA EXCLUSIVE | A little glam and a lot of confidence by way of my favorite color crush of all time, red and pink forever… I love a dress that works hard so you don’t have to! Doubles as a daytime dream PLUS the cutest coverup situation you ever did see = red hot with a soft pink twist = scallops and a whole lot of summer sass! [wearing XS, runs TTS

Seraphina Green Mini Dress | Sizes XS to XXXL | $98

AVARA EXCLUSIVE | It’s giving Palm Royale in a simple sheath mini… main character energy all day everyday with this perfectly poised + polished tile print essential! The color palette exudes retro relevance with this vintage-esque summer staple. Shades of the sea in a green and turquoise combination = it’s time to step into the limelight. [wearing XS, runs TTS]

Regina Blue Embroidered Mini | Sizes XS to XXXL | $112

Simple and sleek = it’s the ultimate power play with this belted beauty in a gorgeous turquoise and orange color palette. You’re sure to get nominated for the best dressed guest in this versatile dress that goes from elevated everyday to date night darling with changing out a few fab accessories. Puff sleeves plus a fit and flare silhouette = a summer staple for all to adore! [wearing XS, runs TTS]

Pink Bow Strap Short Dress | Sizes XS to XXXL | $88

AVARA EXCLUSIVE | Because everything is better with a bow! English Factory for the win with this elusive and super feminine yet fun style. Significant movement for all the summer style you’re ready to deliver with this cotton poplin pretty pink mini. Dress it down with flat jelly sandals or make it more memorable for evening with woven sandals = it fits the bill for us Barbie-pink loving ladies! [wearing XS, runs TTS]

Kelly Purple Print Mini | Sizes XS to XXXL | $88

AVARA EXCLUSIVE | The ultimate in print power = it’s time for some geometry but make it glam! Bold lines with an even brighter mood is this belted summer staple. Structure meets statement in a perfect lesson on color theory = a true study on color and contrast where everyone wins! [wearing XS, runs TTS]

Barbara Green Printed Mini | Sizes XS to XXXL | $88

AVARA EXCLUSIVE | It’s officially time to take the party outside with this game, set, match made in heaven! This pop of all things pink and green is an easy everyday assignment with its self tie belt that makes it effortless yet elevated… puff sleeves + classic v-neck styling in an abstract print = need I say more???[wearing XS, runs TTS]

Ivory Floral Midi Dress | Sizes XS to L | $112

Mediterranean mood??? In the best way YES! This event ready sundress pulls all the inspiration from my travels to the Amalfi Coast last summer… a colorful tile print in a midi situation that is perfect for all ages, it’s a great style to pack perfectly for your next trip with its lightweight versatility that just screams VACATION! Fits like a breeze and gives a vibrant style to your OOTD! [wearing XS, runs TTS]

Zoe Embroidered Midi Dress | Sizes XS to XL | $124

A little playful, a lot comfortable = the most GORGEOUS midi that will have you dreaming of summer escapes just arrived! A stunning mosaic-inspired design meets a classic white voile skirt = a total stunner for warm weather. Colors of the islands with a sweetheart neckline detail and lightweight fabrication… you’ll be wearing this beauty on repeat. [wearing XS, runs TTS]

Pink Striped Midi Dress by THML | Sizes XS to L | $138

THML comes back in a BIG way with this turquoise + coral pink pretty… bold stripes in a tunic style silhouette that goes from everyday to play and everywhere in between! Scallop accents in a longer length classic style = it’s pure summer spritz that is unlike anything you’ve shopped before. One that will stand out in a crowd and give you instant elevated ease! [wearing XS, runs TTS]

Maddie Green Printed Romper | Sizes XS to XXXL | $88

AVARA EXCLUSIVE | Green with envy in a playful one piece that exudes effortlessly effervescent style! You know I can never say no to a romper and this emerald goodness checks all the boxes! Self tie belt accents with a ruffled short accent and tortoise buttons = it’s a vacation essential in a silhouette that says SUMMER FUN! [wearing XS, runs TTS]

easy breezy bottoms

Hailey White Wide Leg Cropped Jeans | Sizes 0 to 14 | $78

What does everyone need in their warm weather arsenal?? The perfect white jean… look no further my friends, because I handpicked these jeans for all of us from JBD. A slim wide leg silhouette with a finished hem, just enough stretch but still in classic denim so they hold their shape all day and night = it’s your one and done white wonder AND the under $80 price point makes them super versatile, stylish and savvy. [wearing size 0, runs TTS]

Medium Wash Denim Shorts | Sizes XS to XL | $68

And finally, the denim shorts all of us moms will actually want to wear. Just $68 from JBD, my go-to denim brand from Avara, these light wash essentials are an everyday staple that meet comfy + cute and play wear… longer length inseam with a relaxed, a-line fit?? Flattering for all and super cute, too. [wearing XS, run TTS but size up for roomy fit]

statement sets

Blue Print Top $78 + Elastic Shorts $68 | Sizes XS to XL

You know sets always get my attention because it makes getting dressed on the daily EASY. Chic, stylish and made for mixing and matching, this iconic print says coastal charm in a fab color palette perfect for hot days and even hotter nights… the ultimate in versatility has arrived from Avara! [wearing XS, runs TTS]

Lindsey Yellow Tank $78 + Pants $88 | Sizes XS to XXXL

AVARA EXCLUSIVE | Just add sun!! The shape stays simple and the color does the work by way of one of my best selling sets now back in a new citrus inspired palette = all things yellow! High waisted pants with scallop accents at the bottom hem and coordinating tank with lay flat bow shoulder detail = casually cute but still trendy enough for a night on the town = you’re sure to get all the looks this summer with these statement stripes! [wearing XS, runs TTS]

Belle Red Top $78 + Shorts $68 | Sizes XS to XXXL

AVARA EXCLUSIVE | One of a kind classic style, but make it RED! A set at the top of every summer wishlist is this cherry red cropped short sleeve button up beauty with tailored details that make it a winning ensemble for all… pair it with jeans for a chic ensemble OR make it POP with the coordinating high waisted shorts = it’s giving patriotic pretty in the best way! [wearing XS, runs TTS]

Green Scallop Top $88 + Shorts $68 | Sizes XS to XXXL

A little seashore inspo for all of us that are begging for boho but still beautiful! This vacation inspired set is ready for an escape from the everyday… iconic swirled accents in a chic little cropped situation scream summer solstice so you’ll be ready in no time! The touch of elevated style your suitcase needs. [wearing XS, runs TTS]

all the amazing accessories

You know what I say… accessories make the ensemble! It’s the icing on top of the cake = the perfect topper to tie it all together! One thing about Avara is that we make it super simple to dress you from head to toe and this seasonal celebration is no different. Pink Flower Stud Earrings [just $24] are an easy add-on that make your OOTD sweeter… my personal fav, the Turquoise Stacked Drops [only $18] give you shades of summer that go with EVERYTHING, and the Raffia Ball Drops [$28] + Loop Earrings [$28] are both simple, yet stately options that pair well with all the outfits you throw at them.

Let’s not forget the Gold Quartz Bezel Ring [$18] for a little statement style for the hands, while the Pink Beaded Bracelet [$24], Ivory Studded Bangle [$24] and Stacked Set [$34] ensure your arm candy is on point all season!

The easiest way to make every look feel styled?? Start with the bag… raffia, beading, texture = the finishing touches made for everyday occasions and date night darlings! The Brown Woven Raffia Shoulder Bag [$78] is your one and down vacation tote… roomy, effortless and made for market mornings to beach days, too. Another fan fav?? The Pink Woven Clutch Bag [$68] in orange and pink is a pretty piece that turns every look into a full on vacation moment… another amazing essential?? The Lobster Raffia Bag [$68] that says seize the day in the best way and of course finally the Pink and Orange Scallop Mini Tote [$68] makes for the cutest little combo of sunshine in a bag you’ve ever seen = it’s high time to let the accessories do the talking! And yes, don’t forget to check out the Orange Pink Skinny Scarf + Kyra Multi Print Scarf [each $18] for a little more sunshine to style to your bags and attire…

Finally, let’s hear it for the shoes… because of course you know I had to hunt down the chicest styles for summer WHILE keeping you on budget and on trend! First in the lineup are these Red Mary Jane Jelly Flats [$48] = bright + cheerful in that cherry red and the slip-on mule style is absolutely adorable to pair with dresses, sets and summer staples. Another jelly jam?? The Kenley Sandals [$60] from Dolce Vita = the best statement sandal for summer and now in a trendy tortoise colorway that goes with anything + everything. Looking for an anything but basic flat?? These Beige Woven Espadrilles [$58] make summer crochet a work of art that’s stylish and comfortable all in one… and finally, the dressy Renee Gold Platform Heels [$88] that make every outfit special with their metallic colorway and stacked heel design = your one and done dressy sandal situation for summer!

One more for good measure = the Sophia Brown Woven Bucket Hat [$38]… keeping you looking cool, confident and cute all while protecting your face from the elements!

There you have it… the freshest main squeezes of summer! All ready + ripe for the taking with pieces made for last-minute plans, sunny adventures, and those “how is this outfit this cute??” moments. We did all the hard work for you, with go-to separates, sensational sundresses, statement sets and the prettiest accessories to tie it all together. Basically… everything you’ll be living in all season long!!

So celebrate the the beauty of slowing down, of choosing the road less traveled, and dressing for moments that feel like they will last forever. Hope you all love this brand new debut just as much as I do = it’s been a dream come true, celebrating this launch and getting ready to make this collection shine! As always, my hope is that you feel happier the moment you slip these pieces on, live your best life in color and thank you from the bottom of my heart for this day! OXOX